http://blog.heavybagmedia.com Web 2.0, Marketing, Technology, Design, Rants, Musings Sat, 27 Sep 2008 19:49:35 +0000 http://backend.userland.com/rss092 en The Disruption in the Music Industry session at Web 2.0 Expo NY was one I wanted to make sure I attended. I have a keen interest in the way that the social web is effecting the music industry. Brothers, and iLike founders Ali Partovi and Hadi Partovi are two pioneers ... http://blog.heavybagmedia.com/2008/09/27/ilike-makes-music-happen-at-web-20-expo-ny/ Breaking Out of the Echo Chamber - Early Adopters vs. Mass Markets - Upload a Document to Scribd Read this document on Scribd: Breaking Out of the Echo Chamber - Early Adopters vs. Mass Markets Below is an approximate transcription on the presentation, actually, it's my notes, which are probably a better ... http://blog.heavybagmedia.com/2008/09/16/breaking-out-of-the-echo-chamber-identifying-early-adopters-and-setting-sights-on-mass-markets-presented-at-nextweb-ny-on-91508/ I like to take a holistic approach to marketing. Most people think that marketing is about promotion, or advertising, but that's a misconception. Marketing encompasses everything a company does to acquire customers and maintain relationships with them. It's about aligning a product with a market. Early adopters, or ... http://blog.heavybagmedia.com/2008/09/11/breaking-out-of-the-echo-chamber-finding-the-blance-between-early-adopters-and-mass-markets/ This is a guest post I wrote for Mashable - I've republished it here. I am pretty heavily involved in the expanding startup community here in LA, and make my way up to the Bay area on a regular basis. I meet a lot of entrepreneurs and see new startups every ... http://blog.heavybagmedia.com/2008/08/26/caught-in-the-echo-chamber-insights-into-the-marketability-of-technology-companies/ As many already know, Scrabulous, the wildly popular Facebook game based on Scrabble, developed by bothers Rajat and Jayant Agarwalla of Calcutta, India were sent a cease and desist letter back in January from the lawyers of rights holders to the Scrabble's concept and brand; Hasbro (US and Canada) and ... http://blog.heavybagmedia.com/2008/08/19/brand-hijacking-results-in-a-win-for-a-risk-averse-company/ I was inspired by Gregarious' post on the pervasiveness of streams. Streams to me represent another step towards the end of top-down broadcast and the beginning of a confluence of information and communication exchange patterns that function multi-dimensionally. At this point, anyone who is active with social platforms and ... http://blog.heavybagmedia.com/2008/08/11/the-significance-streams/ Brands are accepted in online cultures when they stop thinking in terms of campaigns and start thinking in terms of becoming part of a community. When looking at the success and failure of brands in integrating themselves into the social web, one thing becomes clear: it's more about anthropology, and sociology ... http://blog.heavybagmedia.com/2008/08/02/the-anthropology-of-the-social-web/ There is a lot of buzz these days about social media. Everyone's trying to figure it out. There are some who understand it, and some who might be missing the mark. The "web" is quickly, and deservedly, becoming a science unto itself. The web is still perceived by the majrity ... http://blog.heavybagmedia.com/2008/07/23/making-the-case-for-social-communications/ The Social Media Club announced today it's newly formed interim Board of Directors. The board boasts a roster of highly-regarded industry leaders; a truly amazing group of people that I am honored to be a part of. As connected as we all are, it's sometimes a challenge to get organized ... http://blog.heavybagmedia.com/2008/07/09/social-media-club-announces-new-interim-board-of-directors/ Thoughts have of late been percolating in my mind. Thoughts about how the internet has impacted society, what it's meant so far and where all of this may be heading. The social web has had enormous impact on everything from our social lives, to our professional lives, to how we ... http://blog.heavybagmedia.com/2008/06/22/social-media-marketing-the-democratization-of-content-conversations-and-the-impact-of-word-of-mouth/ Let's face it: banner ads have been tanking for a long time. The term "banner ad blindness" was first coined in 1998 by Jan Panero Benway and David M. Lane. In July of '07,Dave Morgan blogged about a study that he conducted with AOL on ad clicking behavior. Ninety-nine percent of ... http://blog.heavybagmedia.com/2008/06/19/why-is-everyone-still-dumping-money-into-banner-ads/ I attended the Digital Media Summit in Hollywood yesterday. Here's the pitch from the event web site: "Hollywood and content producers are faced with a Hobson's Choice: Make your content available to all for free online - and potentially see your core business cannibalized. Or hold onto copyrighted content tightly...and watch ... http://blog.heavybagmedia.com/2008/06/11/digital-media-summit-its-time-to-reevaluate-the-hit/ The social web has changed the way people listen to, share and interact with music. Sites like Last.fm, Muxtape, Radioheadremix and iMeem put the user at the helm. They allow us to share, interact, distribute, collect and rework music. There are already plenty of great posts out there about what Radiohead ... http://blog.heavybagmedia.com/2008/06/08/the-effect-of-social-media-on-music/ What is a brand? Is it a logo? A tag line? A website? No, these are all a company's attempts to define the perception people have of their products or services. The brand is how people actually perceive your company, product or service. It used to be that companies were ... http://blog.heavybagmedia.com/2008/06/07/what-is-a-brand-and-who-is-in-control-of-yours/ [Note, this is a repost of a post I did for bub.blicio.us] I just got back from the Under the Radar Social Media and Entertainment conference on the Microsoft campus in Mountain View, CA. The conference series has been put on by Deal Maker Media since 2005. Thirty six startups were ... http://blog.heavybagmedia.com/2008/06/06/under-the-radar-social-media-and-entertainment-conference-exploring-the-socialverse/ Quick note: Kick off meeting for the Social Media Club, Los Angeles Chapter will be on June 25th. Venue is TBD. We will be gauging interest, determining format and identifying potential co-organizers. Register to attend on Upcoming: http://upcoming.yahoo.com/event/730400/ Join the Social Media Club: http://socialmediaclub.org Email me for more info: jackie \at\ ... http://blog.heavybagmedia.com/2008/05/28/social-media-club-los-angeles-chapter/ I recently lead a round table discussion on viral content. There was much banter about what makes content go viral, how it can be encouraged and what the results are when it does take off. We were lucky enough to have Gregg Spiridellis, CEO of JibJab with us. He shared ... http://blog.heavybagmedia.com/2008/05/25/spring-break-content-gone-viral/ A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/ ...We realize the power of citizen reporters, word of mouth, media sharing, transparency and interaction. We have the tools, we have the stats, we have the case studies, we know how to develop effective strategies. Our job now is ... http://blog.heavybagmedia.com/2008/05/23/social-media-marketing-ftw/ A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/22/future-of-social-media/ I’m here at day two of the Executing Social Media conference in Pasadena, CA. Blogger, PR stuntman, and social media maven Peter Shankman gave a very energetic keynote on how the social web is changing the way we ... http://blog.heavybagmedia.com/2008/05/22/the-fastest-talking-guy-in-social-media-tells-us-where-all-of-this-might-be-going/ Guest post that I wrote for Mashable, see the entire post here: http://mashable.com/2008/05/22/social-media-marketing-primer/ Before “Will It Blend,” Blendtec was a faceless company that manufactured blenders; their consumer grade blenders run around $400. The Will It Blend story begins shortly after George began working for the company. He was walking around the ... http://blog.heavybagmedia.com/2008/05/22/social-media-marketing-primer-how-blendtec-got-its-face-on/