A guest post I contributed to Mashable, see the whole story here: http://mashable.com/2008/05/23/social-media-marketing/

…We realize the power of citizen reporters, word of mouth, media sharing, transparency and interaction. We have the tools, we have the stats, we have the case studies, we know how to develop effective strategies.

Our job now is two-fold: make sure the fakers who claim they get it, but really don’t, don’t screw things up, and educate clients, potential clients and our peers so they are able to make intelligent decisions in selecting an agency and implementing a social media strategy…