A key tactical approach to interactive marketing is to create a web-centric campaign. The Internet, like no other channel, allows you to interact with your audience. The thing about a website, though, is it’s only effective if people are on it. This is where other marketing vehicles can come into play. Using more traditional methods such as print advertising and television, along with online advertising, email campaigns and the like, you can effectively keep your brand in the forefront and drive your audience to your website.
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March 21st, 2007 12:35 am
This is a very well written post, good job. For those of you interested in expanding your knowledge of website marketing inthe area of SEO, i have included some SEO Training tips below. Use these in conjunction with the SEO Tools you will find for free all over the web and you will have no problem acheiving top search engine rankings.SEO Tips and Strategies Getting started: Choosing a Domain NameWhen choosing a domain name keep in mind to include your main keyword in the name. If your main keyword was “Replica Watches” then you would want a domain name like http://www.swiss-replica-watches.com. Using the Right KeywordsPlease use our free keyword tool to aid you in finding the best keywords to use on your website. Using longer keyword phrases are generally alot easier to rank with and usually convert better. How many should i use? When performing SEO, try to optimize each page for a maximum of 5 keywords. Meta Tags Title TagMany search engines over look most meta-tags, but alot still recognize the title tag. Try to include your most important keywords at the begining of the title, this will increase its prominence. When optimizing the title tag, get straight to the point. Dont include stop words like “to, a, an, as, in, etc… Search Engine Spiders overlook these words and including them really just decreases your keywords weight in the tag. Description Tag The description-tag is still in use by some search engines. Try to explain the pages content in one sentence. This tag still shows up in some engines, so try to make the tag read good and catch someones eyes. Keywords Tag Many engines overlook this tag, try to place your 3-4 main keywords here. On-Page Search Engine Optimization Strategies H1, H2, H3 Tags Try to break your pages up into paragraphs, using one keyword rich H1 tag on the page preferably at the most imortant area of the page. Minor paragraphs should be broken up by desriptive keyword rich H2 tags. Try to include some H3 tags when possible.Internal Links Try to interlink your pages using keyword rich anchor text. To make it easy and with out much sacrafice to the look of your page you can use bread crumb navigation, like at the top of this page. Also try to include keyword rich links in the cotent of your pages, linking to related pages in your site. IMG Alt Tags Try to include desriptive IMG Alt Tags whenever possible. Please remember when someone hovers over the image this text will be displayed, so make it readable. Body Area Its a very good idea when SEO Optimizing a page to include your main keywords at the begining and the end of the body text. Try to include your keywords in this area a decent amount, but with out sounding robotic. Its a good SEO Stategy to break up the body text with Header tags like explained above. The body area should contain 300- 1300 words Try to include variations of your main keyword or keyword phrases also. Writing in a natural sounding way is very important.
December 10th, 2008 4:17 pm
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